In 2021, South Korean boy band BTS shattered a number of records with their new single “Butter”. The song was an instant hit with fans and critics alike, and the music video for the track became the fastest to reach 1 million views on YouTube.
Since its release on May 21, 2021, the music video for “Butter” has amassed over 200 million views. It took the group just 21 hours and 10 minutes to hit the 1 million mark, breaking the previous record set by Blackpink’s “How You Like That” in 2020.
“Butter” is the second single from BTS’ upcoming album, “BE”, and it is a bright and upbeat pop track with a catchy hook. The music video features the members of BTS in a variety of colorful settings, and showcases the group’s signature dance moves.
How Butter Achieved 1 Million Views So Quickly
There are a number of factors that contributed to the success of “Butter” and its ability to reach 1 million views so quickly. First and foremost, BTS has an incredibly dedicated and passionate fan base known as ARMY, who are always eager to support the group and show their enthusiasm for their music.
The track was released at midnight in Korea, which meant that it was already available to fans in the US and other parts of the world when they woke up. This gave the music video a head start, as fans were eager to watch it as soon as it was released.
BTS also leveraged the power of social media to promote the track. They posted teasers and trailers for the music video on their official Twitter and YouTube accounts, as well as their personal social media accounts. This helped to create a buzz around the track, and get people excited for its release.
Additionally, BTS’ label, Big Hit Entertainment, ran a series of promotions and campaigns to help promote the track. They utilized platforms such as TikTok and Spotify to reach a wider audience, and also ran ads on various streaming services.
The Impact of Butter’s Success
The success of “Butter” has had a profound impact on the music industry. It has put South Korean pop music on the global map and has opened up the genre to a wider audience.
The track has also had a huge impact on streaming services. It was the most streamed song on Spotify the week of its release, and has since remained in the top 10 for over two months.
Additionally, “Butter” has broken a number of records. It is the first song by a Korean artist to hit number one on the Billboard Hot 100 chart, and it is the fastest song to reach 1 million views on YouTube.
The success of “Butter” is a testament to the power of the BTS ARMY and the influence that K-pop has on the global music scene. The track has brought joy to many fans around the world, and its success is sure to inspire other artists and groups to pursue their dreams.
